Public Relations Tips You Can Take to the Bank Business Articles | December 5 Alessandro Florenzi Jersey , 2005
You've got two choices... pay for advertising or let the press do it for you. Learn simple ways to get your message out without breaking the bank.

There are two vehicles for having your company?s information show up in a newspaper or magazine? pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as a form of marketing communications.

While each of these is valuable, a solid news story can give you with a higher ranking on the credibility ladder. Why? Because people understand that an ad is placed by you so are far more suspicious of its veracity. (Recent consumer studies confirm that most consumers think that all advertisements include outright lies andor misleading information.

)However, articles written by others are viewed as more objective (especially if the author has no stake in your company?s success or failure) and thus, more believable.

It?s important to understand how this process works so you?ll be able to take advantage of newsworthy opportunities that may come your way.

Most newspapers (and other media such as TV and radio) have a designated employee (usually called an assignment editor) who has responsibility for decide what?s news and what isn?t. They are tasked with reading and evaluating press releases. The ones that make the cut are sent to another editor for follow-up and inclusions, the others are usually trashed. The vast majority Aleksandar Kolarov Jersey , up to 90%, end up in the rubbish.

This is why it?s so important to get it right if you expect to compete with the hundreds of others vying for the same space. Here are some handy tips:

? Let a professional public relations expert write your press release and put together a press package for you. There are many freelance experts around who won?t charge you an arm and a leg. Additionally, and perhaps more importantly, good public relations professionals network well and have media contacts the rest of us don?t! Also, keep in mind there are few boring stories Abdullahi Nura Jersey , but many boring ways of telling them?another reason to seek wise counsel from a professional. (Chapter Eight contains several good resources)? Focus on content versus form? Yes, there is a proper format, but it is far less important than what you say. Remember, newspapers need information as much as you need publicity. They are looking for timely, educational and informative information? so provide it. Conversely AS Roma Short Shirt , local radio stations may be interested in airing stories that are funnier, quirkier or more controversial.

? Human interest stories are popular across all media types? one reason talk shows are so popular. So, if you have a compelling personal story, one that others will find interesting, tell it.

? Make sure that your story is timely and not late. If your store opened three months ago Customized AS Roma Jersey , it?s old news. Also, understand that journalists work on very tight deadlines, so it makes more sense to fax or e-mail, rather than mail, your release.

? Edit Cheap AS Roma Jerseys , Edit, Edit? If an editor sees typos and other errors, it may cause them to question the accuracy of your content? a real killer.

? Make sure that you include accurate contact information? Provide precise and complete information so you?re easy to find - phone (including cell) and fax numbers and e-mail, website and mailing addresses. The last thing you want is to miss an interview because you couldn?t be reached!? The more back-up information you provide the better? The easier you make it for a journalist to cover your story, the more likely they?ll be to include it. Include photos Wojciech Szczesny AS Roma Jersey , samples, interview availability times, research backup, and the like.

? Make sure to send press releases to all media in your area, no matter how small?. It?s much easier to get local Umar Sadiq AS Roma Jersey , rather than regional or national, coverage.

? Contact journalists and offer yourself as an expert in a particular field? One they can count on to provide them with accurate and objective information on the subjectThese are just a few tips to get you moving in the right direction. However, as I?ve said before, best cost is not always least cost? so get a professional to help you with your public relations efforts. It will save you time, money and aggravation in the end.


A hidden camera is one discreet way to assuage and alleviate concerns around your home. Parents find them especially helpful when it comes to keeping an eye on the person watching their children. But are hidden spy cams fair to those who are being watched? Do nannies have a right to know if they are being recorded?


There are many compelling arguments in favor of using a hidden spy cam to record your child's caregiver. Few would disagree that the safety of a child comes first. However Thomas Vermaelen AS Roma Jersey , is it really ethical to hide a small camera in order to spy on your nanny doing her job? Safety surveillance is not a black and white issue. Both parents and nannies have rights.


If you want to use a hidden camera to obtain video footage of your nanny at work, the best thing to do is tell her. A professional most likely won't have a problem, as long you ask for her permission. Spy cams are extremely covert -- it could be a teddy bear or in a house plant. You have the benefits of a hidden camera without the risk of losing a good nanny, should she find out and become upset about the use of spying.


A recent Arizona Central article raised an important point -- while a parent is well within their rights to want to use a hidden spy camera to view their nanny, cameras shouldn't replace thorough interviews and a background check. Even a good caregiver might regard the use of hidden cameras as an invasion of privacy. While you aren't legally bound to inform your nanny Stephan El Shaarawy AS Roma Jersey , a . Cheap Jerseys Cheap Jerseys Cheap Replica Jerseys Cheap Jerseys China Wholesale Cheap Jerseys Online Wholesale Jerseys Cheap NCAA Soccer Jerseys Wholesale Jerseys From China Cheap Jerseys Wholesale Wholesale Hockey Jerseys