But, because this is Nike we’re talking about, the aesthetic of even its highest-performing shoes will always be a consideration. So the shoe traded out its knit upper to keep up with the hottest trend in footwear: translucency. I mean that both figuratively—the sneakers
Nike Air Force 1 Femme in Virgil Abloh’s “The Ten” collection are meant to deconstruct the shoe by pointing out features like “Air” even on shoes, like the Air Jordan 1, where the feature isn’t visible—and literally: the upper on the still-sold-out-in-every-damn-color Epic React 87 is the sort of see-through that requires investing in new socks. The new Vapormax upper, made out of a sci-fi-sounding material called Nexkin, shares its
Adidas Ultra Boost Mujer transparency with
Nike Air Max 90 Womens Pink the Epic React.
Nike’s already created a shoe beloved by the fashion community with the Vapormax, but the brand continues to retool, incorporating the sort of elements that have made other models runaway hits. The shoe is a testament to how much Nike can steer the conversation when it comes to what we’re willing to put on our feet. Last year, I wrote about how the Acronym Vapormax caused a personal identity
Nike Air Max 95 Femme crisis: they were so bizarre that I couldn’t figure out how to wear them. But the Vapormax 2019 is just more proof that when Nike seems to push things too far, it lands at exactly the right place.Nike Inc. is facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for “Allah.”
The petition said it was
Nike Air Max 90 Femme Rose “appalling” to allow
Adidas NMD Femme the name of god on Nike Air Max 270 shoes, which “will surely be trampled, kicked and become soiled with mud or even filth.” The customer, Saiqa Noreen, asked Nike to recall “this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately.”
Nike said in a statement the logo was a stylized representation of the Air Max trademark. “Any other
Nike Air Vapormax Femme perceived meaning or representation is unintentional,” it said. “Nike respects all religions and we take concerns of this nature seriously.”The petition, which aims for 25,000 signatures, has been signed by more than 16,000 people.
Nike shoes with the disputed logo in 1997.Photographer: Greg Gibson/AP Photo
Nike ran into a similar problem in 1997. The Council on American-Islamic Relations protested the company’s
Nike Air Max Tn Womens logo on certain athletic
Nike Air Vapormax Mujer shoes, saying it resembled the word “Allah” in Arabic script. Nike said at the time it regretted any misunderstanding, explaining that the logo was meant to look like flames and recalled a line of shoes.
The world’s largest sportswear company also faced criticism last year for its ad campaign featuring Colin Kaepernick that had initially rattled investors but had little fallout eventually. The NFL
Nike M2k Tekno Hombre quarterback-turned-activist sparked controversy for taking a knee during the national anthem in protest of police brutality and racial injustice.
