Alka Tone Keto - It's true! In my considerable professional experience, the majority of people seeking professional fitness coaching aren't looking to lose weight as much as they'd simply like to feel good about themselves and avoid the pain associated with the social pressures of being overweight. Weight loss isn't their true desire, it simply provides them with the things they are really wanting. In fact, I will go as far to say that most people really want to eat whatever they want to eat, do whatever they want to do and live their life as they deem appropriate. I'm not pointing fingers here, that's what I'd like to do too. However, being human means we have social pressures and expectations. At this point in history we are told that a lean, toned physique is sexy, attractive and desirable. I believe that this is the reason most people seek weight loss programs, not because of a true desire to be lean, but an intense desire to be wanted, to be sexy, to be considered attractive and to feel good about their body when surrounded by people who's opinions they consider important.
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