Nike Shox concept was seeded well before the BB4's relewww.anbilazio.itase. The idea, hatched first in 1984, was ahead of the curve, necessitating foam that hadn't been invented yet. Still, the notion of Shox resurfaced at the tail end of the 1990s, piquing the interest of Eric Avar and the design team as a visually expressive technology with significant performance value.
By letting the newly engineered Nike Shox do the talking, Avar knew that there was no point trying to downplay the sole on a shoe like the BB4. “I believe every shoe should have one bold, iconic expression to it," he says. "Sometimes you can get aNike Air Max 90 Womensway with two. Any more than that and it gets too busy and you just don’t know where to focus, functionally or aesthetically.”
The Nike Shox BB4’s look was informed by its space age concept. A rocket and booster-like appearance was prepped for blastoff and served to amplify the explosive potentNike Air Max 270 Męskieial of the columns. The upper was designed for intergalactic exploration, too, as Avar and the others at mission control researched astronaut apparel. “The upper was inspired from some space suits at the time. We kept it simple and understated, but modern with a slight iridescence and reflectivity,” he says.For Carter, the BB4 made immediate sense. He saw how it connected to his game, anticipating how the design, the performance and the associated commercials all would combine to create a moment in history.
"Getting the opportunity to debut a new Nike Air Vapormax Femmetechnology was a no-brainer to me. It made sense wNike Air Max 90 Mens Camouflageith how I played," says Carter.
His flare for the unimaginable, that dunk in Sydney, put it over the top.
Carter will wear the Shox BB4 during the rest of the NBA season, an ode to the era that positioned his status as an icon and one where Nike Air Skylon 2 Damskiehe made players around the globe believe that they, too, could take off. Chloe Swientek, 10 years old, stands in the middle of a white studio backdrop in Beaverton, Oregon. The cystic fibrosis patient is instructed by Nike designers and staff from Portland’s OHSU Doernbecher Children’s Hospital Adidas Falcon Damskieto reach out both hands and to close her eyes. Around the corner, a Nike designer walks out, holding a special pair of shoes: a purple and blue Nike Air Force 1, designed by Chloe herself as part of the Doernbecher Freestyle program. The designer gently sets the shoes in Chloe’s hands. This photo shoot is the first time Chloe and the five other young Doernbecher patients will get to see shoes that they designed. She squeezes her eyes shut, freckles dotted across her face. She can barely keep back a giant smile.15 years ago, former Nike creativewww.goulvenbazire.fr director Michael Doherty followed through on a vision from his son, Connor: what if Doernbecher patients could design their own Nike shoes, working alongside Nike designers and developer teams, and then donate the proceeds to the hospital?