If you're a Nike+ member using the Nike app and you select Nike Air Max 720 Femme "choose my size" on a sneaker you're considering, the app presents you with Nike Air Max 90 Mujer a camera icon and the word "Try It."The app gives you a few quick Adidas ZX Flux Mujer guidelines—take off your shoes, wear contrasting socks, find a clean wall, make sure the room is adequately Nike Air Max Thea Mujer lit—then prompts you to scan the room Nike Internationalist Femme with your phone so it can find a place for you to stand. On the screen, you drag a blue line to match where the wall meets the floor, then move to that space and place your heels flush against the wall. Point your phone's rear camera at your feet and the scan begins.In a store, Nike employees will use an iPod Nike Air Max 2017 Mujer Touch to guide customers through the process, though rather than standing against a bare wall (which isn't so easy to come by in a retail establishment) you'll stand on a dedicated mat, covered with a grid pattern to let the app better calibrate its measurements.

When Shannon Slocum, Nike Fit's director of product, Adidas ZX Flux Mujer takes me through the process, the Nike Fit scan informs me that my perfect Nike Air Max 95 Mujer size in most Nikes will fall between 9.5 and 10.5. There's just one problem: I've never worn Nike Air Max Tavas Mujer a 10 in my life, let alone a 10.5. "Maybe you like Nike Air Max Thea Mujer your shoes tighter than average?" Martin suggests. I don't, but I agree to take Nike Fit's advice and try on an Air Force One ’07 in a 9.5.Things go much more smoothly with a pair of Epic React Flyknit 2. The socklike upper feels perfect in a 9.5, so Slocum registers that as well. With each model you confirm in a given size, Martin says, the system begins "to learn and understand and then evolve a recognition, not just of how people normally prefer to have Nike Air Max 95 Femme their fit in that individual model but how you on a personal basis prefer your fit, in general but also within an individual sport category."

The AF1 in Adidas Superstar Dámské particular is a cavernous silhouette—big in both the heel and the toebox—and my feet swim Nike Air Max 1 Dámské in them. No problem: Playing the role of a store employee, Slocum just taps in Adidas NMD Mujer that I prefer a 9 in the AF1, and it notes that change to my www.marysiamilewski.fr Nike+ account.Inside the app, a machine learning algorithm has a representation of every interior volume for every model in every size, as well as www.jonhaylett.co.uk representations of those other fit-affecting elements—materials, stitching, lacing, and so on—so when the scan is complete, the app displays a couple of exact measurements for each of your feet, as well as what it deems your ideal size in that particular sneaker. Or any other Nike kick you might end up considering. Nike Air Max 95 Dámské (While the technology in fact collects dozens of data points about the shape, size, and volume of your feet, dumping all that data on you "can be too Nike Air Vapormax Mujer sci-fi for people," Martin says.)