Taobao Live announced that it would supercharge its ecosystem to yield further success for merchants, brands and KOLs on the platform. It targets to support 2,000 livestream channels and 200 partners in reaching an annual sales of RMB100 million (US$15.4 million)1 each. Taobao Live will continue to invest in technology upgrades, online and offline resources and physical livestream centers to create value for partners and stay competitive.

With a shift in content consumption behavior brought on by the Covid-19 pandemic, Taobao Live has exploded in popularity and has become a widely-used sales tool for businesses of all sizes to engage with hundreds of millions of consumers.

Taobao Live is the live streaming service integrated into the Taobao App, divided into categories of interest such as food, travel, lifestyle, etc. Taobao live is first on the list by popularity and market share. According to the latest Taobao Live data, the gross volume of goods generated by the platform has grown by 150% per year for three consecutive years. At the end of 2019, consumers spent over 350,000 hours every day viewing content on the platform. In the meantime, the newly registered accounts have almost doubled.

Due to the depth and breadth of its features, Taobao Live has become an integral part of merchants’ day-to-day operations and marketing strategies, with more than 60% of Taobao Live sessions currently being broadcast from the official stores of brands and sellers. For the 12 months ended March 31, 2021, more than 1,000 Taobao Live channels generated more than RMB100 million (US$15.4 million) in transactions. Among these, 55% were operated by merchants on the platform. Taobao Live is a popular medium among new brands to build new customer followings. Over 90% of new brands2 have leveraged the tool to build up their presence.

In order to make the transaction process more reasonable and transparent, Taobao Live has launched a brand-new charging model for influencer marketing. Before starting a collaboration, livestreamers and merchants need to agree on sales volume. If the sales volume in the first 15 days does not reach 20% of the total, the upfront cost will be returned to the merchant. Otherwise, the merchant will pay for livestreamers based on the sales on the 30th day.

Ever since the start of https://www.z2u.com/taobao/Top-Up-2-16481 in 2011, it has been the leading gaming marketplace with over a million members, and millions of trades between sellers and buyers. With a complete roster of legitimate sellers worldwide, there is no doubt that you will find the best deals here on Taobao 88VIP Membership Recharge service!