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Succeed With Permission Based Email Marketing Marketing Articles | February 17, 2010
Permission based email marketing can be a little difficult for a lot of people to wrap their minds around
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It's always amazing to hear how occult the method of marketing with email can be for newcomers. People get the impression that email marketing is something that only hired gun copywriters with huge hourly fees can comprehend. Once you get started you'll find that the whole process is much more simple and natural than you may have thought possible. If you take the time to research your market thoroughly, you find yourself making smart decisions and attaining success faster than you would have guessed.
First, you should spend some time thinking about your own motivations for starting an email marketing campaign. How would you summarize the campaign's purpose in just one or two words? Is there some sort of action that you want your messages to induce? This part is easy if you're building a list in order to promote just one product. On the other hand
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The visual template that you use for your email newsletters also plays a role in their effectiveness. The design elements that you use in your emails should be consistent with the ways that you want your readers to interact with it. If you want someone to click on a link, for instance
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The type of content you include should also stay consistent with your overall strategy. For instance, let's imagine you want to send out an informative newsletter every week. After you've done that for a while, you don't want to just toss out an advertisement to a list like that. It won't convert. If you use the same writing style and format for your sales messages
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