6 important things to know about IQOS
The new tobacco product IQOS was recently granted permission to be sold in the U.S., sparking concerns of yet another nicotine delivery device being introduced to the U.S. market amid a youth e-cigarette epidemic.To get more news about
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The Food and Drug Administration determined in April that Philip Morris International can now begin marketing and selling the heat-not-burn device IQOS, the first product of its kind to be sold in the U.S. Heat-not-burn tobacco products, also called heated tobacco products, are electronic devices that heat tobacco leaves to produce an inhalable aerosol, instead of burning tobacco like traditional cigarettes.
While IQOS is an electronic device, the FDA has classified it as a cigarette, which means the product is subject to all the same existing restrictions for traditional cigarettes. Philip Morris claims these products are safer than cigarettes, but much remains unknown about the devices and the impact they will have.Heat-not-burn products are different from e-cigarettes because they use actual tobacco, not the flavored e-liquid typically found in e-cigarettes. The concept behind heat-not-burn is that it allows users to experience what looks and feels like smoking a regular cigarette without inhaling combusted tobacco.
As the FDA stated, while its decision “permits the tobacco products to be sold in the United States, it does not mean these products are safe or 'FDA approved.'”
The company submitted applications to the FDA for two different regulatory approvals: one to market the product as a new tobacco product (called a Pre-Market approval), and the other to market the product as less harmful than other tobacco products (called a Modified Risk Tobacco Product approval). The FDA decision applies to the Pre-Market approval application. The agency has not decided on whether the device can be marketed as less harmful than other tobacco products.